C.A.R.E. Apothecary is a monthly workshop series led by BIPOC herbalists to promote collective healing and empowerment. I developed the full visual identity, including a logo, motion graphics, social media posts, and reels for promoting events and sharing herbal knowledge.

I wanted to break away from the expected “earthy” herbal aesthetic. The branding combines nature-rooted symbolism—leaves, roots, healing hands—with a bold color palette and minimalist type, creating a modern yet grounded feel that celebrates both tradition and innovation.